Services

I work with founder-led B2B companies ($500K–$20M) as a Fractional CRO and strategic growth partner. Rather than adding more activity, I help you identify the single highest-leverage constraint and build the focus, systems, and execution to move past it — especially in a market being reshaped by AI.

Below are the four core areas where I typically create the most impact.

  • When growth slows, the instinct is to add — more marketing, more outbound, more tools, more salespeople. But the highest-leverage move is usually understanding what’s already happening. Often it’s not a lead problem — it’s a visibility problem. I help founders find the one real constraint, then build the systems, motion, and accountability to fix it — using AI where it creates real leverage, not noise.

  • Strategy without execution is just a plan. I work alongside founders and their teams to sharpen positioning, improve sales conversion, optimize current acquisition channels, build new ones, and create the repeatable GTM motion — including funnel optimization — needed to grow beyond what's working today.

  • Acquiring customers is only half the equation. I help companies get clear on their customer journey, optimize activation, reduce churn, and build intentional systems for expansion revenue — turning existing customers into a compounding growth engine.

  • Breaking into the U.S. market requires more than replicating what worked at home. I help European and Canadian companies define the right ICP, adapt positioning for a US buyer, build local traction, and establish the commercial foundation for sustainable growth in North America.