Fractional CRO for Founder-Led B2B SaaS
Revenue Growth | GTM Execution | U.S. Expansion | AI-Enabled Execution
Growth has stalled.
You’re generating opportunities, but revenue isn’t growing as fast as it should.
Maybe leads are inconsistent.
Maybe sales cycles are too long.
Maybe churn is creeping up.
Maybe there are simply too many competing priorities and no clear sense of what will move the needle.
I’ve seen this pattern hundreds of times.
As Head of Coaching at SaaS Academy and advisor to founder-led SaaS companies, I’ve helped businesses:
• Increase new MRR by 400% in 12 months
• Grow ARR by 80% through a partnership-led GTM strategy
• Reduce sales cycles from 11 months to 5
• Generate enough U.S. traction to build dedicated North American teams
• Land six-figure enterprise customers
The challenge is rarely a lack of ideas.
More often, growth is constrained by one of a few bottlenecks:
• Not enough qualified opportunities
• Weak positioning and messaging
• Low sales conversion
• Poor onboarding and retention
• Lack of focus and execution
My role is to identify the constraint, align the team around the highest-leverage initiatives, and help execute against them.
Typical areas of focus:
• Revenue Growth
• Go-to-Market Strategy & Execution
• Demand Generation
• Founder-Led Sales
• Customer Retention & Expansion
• U.S. Expansion
• AI-Enabled Execution
If you’re looking for an experienced growth partner without hiring a full-time CRO, let’s talk.
Services
Revenue Growth
GTM Execution
U.S. Expansion
AI-enabled Execution
Clients
Who I Typically Work With
Founder-led B2B SaaS
$500k–$20M ARR
Growth has slowed
Founder still driving revenue
Need GTM clarity
Considering first CRO / marketing leader
Expanding to the U.S.
Problems I’ve Helped Solve
“Growth had stalled and nobody knew what to do next.”
The founder of a field service software company (~$1.5M ARR) had a strong product and a growing customer base, but growth had effectively stalled.
The team was pursuing multiple initiatives simultaneously. There was no clear ICP, no repeatable demand generation system, and no consensus on where growth would come from.
Together, we redesigned the go-to-market strategy from the ground up. We narrowed the target market, sharpened positioning around a key product differentiator, built a focused outbound motion, implemented KPI dashboards, and created a more structured sales process.
Results
• New MRR increased by 400% in 12 months
• Sales cycle reduced from 5 months to 2 months
• Rebuilt a high-performing sales engine
• Created enough momentum to begin planning U.S. expansion
———————————————————————————
“Most of our revenue came from referrals.”
A compliance technology company (~$1.8M ARR) had built a successful business, but growth depended heavily on referrals and the founder’s personal network.
The challenge wasn’t generating revenue. It was creating a repeatable growth engine.
After analyzing the market, we identified partnerships as the highest-leverage growth opportunity. We designed a partner-led GTM strategy, developed partner-specific messaging and content, built outreach systems, and helped recruit commercial resources to support the effort.
Results
• ARR increased by 80% in 12 months
• Established a scalable partnership channel
• Created enough growth and confidence to hire a Head of Growth
———————————————————————————
“We were getting meetings in the U.S. but not customers.”
A European SaaS company had entered the U.S. market and was generating meetings, but not customers.
The problem wasn’t activity. It was positioning.
Through customer interviews, market analysis, and competitive research, we repositioned the company around a much more urgent business problem with a clearer ROI story. We then rebuilt outbound messaging, prospecting sequences, and sales outreach.
Results
• More than 30 enterprise demo meetings generated in 6 months
• Built sufficient traction to justify a local U.S. team
• Business now generates more than $1.5M ARR in North America
———————————————————————————
“Growth relied almost entirely on word-of-mouth.”
An HR technology company (~$1.5M ARR) had hundreds of happy customers but very little marketing infrastructure.
Most growth came through referrals. The company had no structured content strategy, little visibility into the customer journey, and limited expansion efforts.
We mapped the entire buying journey, developed content aligned to each stage of the funnel, strengthened inbound acquisition, created lead magnets, and built a more intentional expansion motion.
Results
• 70% increase in qualified leads
• Sales cycle reduced from 11 months to 5 months
• Largest customer signed at more than $100K ARR
• Expansion revenue increased by 70%
Julien Marzouk
I help founder-led SaaS companies accelerate revenue growth, strengthen GTM execution, and navigate critical growth inflection points. My work has included:
• Increasing new MRR by 400% in 12 months through GTM redesign and sales execution improvements
• Growing ARR by 80% through a partnership-led growth strategy
• Helping European SaaS companies successfully enter the U.S. market and build local teams
• Working with 300+ SaaS founders on growth strategy, customer acquisition, sales effectiveness, retention, and execution
The companies I work with typically don’t suffer from a lack of opportunities.
More often, they’re facing one of a handful of challenges:
• Growth has stalled
• Too many initiatives are competing for attention
• Marketing, sales, and customer success are not fully aligned
• The founder remains the bottleneck
• The next stage of growth requires a different operating model
My role is to identify the primary constraint, focus the organization on the highest-leverage opportunities, and help turn strategy into execution.
Experience
Head of Coaching, SaaS Academy
As Head of Coaching at SaaS Academy, I worked with hundreds of SaaS founders and CEOs across a wide range of industries and growth stages.
My focus included revenue growth, customer acquisition, sales effectiveness, onboarding, retention, leadership development, accountability, and organizational scaling.
I also led a team of coaches supporting founder-led SaaS businesses across North America and internationally.
Founding Partner, Kinesis Partners
I founded Kinesis Partners to help technology companies accelerate growth and expand into the U.S. market.
Over the years, I advised more than 50 technology companies on market entry, business development, partnerships, GTM strategy, commercial execution, and organizational growth.
Director, Altios
At Altios, I led U.S. expansion initiatives for European technology companies, helping leadership teams evaluate opportunities, build market-entry strategies, and develop commercial traction in North America.
Strategy Consulting
Earlier in my career, I advised private equity funds and corporate clients on growth strategy, commercial due diligence, market analysis, and transformation initiatives.
How I Work
Most growth challenges can be traced back to a small number of constraints:
• Not enough qualified opportunities
• Weak positioning and messaging
• Low sales conversion
• Poor onboarding and retention
• Lack of focus and execution
I help leadership teams identify the constraint, align around the right priorities, and build the systems and operating cadence needed to drive sustainable growth.
Depending on the situation, my involvement ranges from strategic advisory to a more hands-on Fractional CRO role.
Areas of Focus
• Revenue Growth
• Go-to-Market Strategy & Execution
• Demand Generation
• Founder-Led Sales
• Customer Retention & Expansion
• U.S. Expansion
• AI-Enabled Execution
• Team Alignment & Accountability