Case Studies

Real problems, real constraints, real outcomes.

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Field Service Software

400% New MRR Growth in 12 Months

“Growth had stalled and nobody knew what to do next.”

A field service software company at ~$1.5M ARR had a strong product and growing customer base, but growth had effectively flatlined. The team was running multiple initiatives at once with no clear ICP, no repeatable demand generation system, and no shared view on where growth would actually come from.

The Challenge

The business had product-market fit, but lacked focus. Without a clear go-to-market strategy or prioritized initiatives, effort was being spread too thin. Sales cycles were long, and there was no system to consistently generate and convert the right opportunities.

The Approach

We rebuilt the go-to-market strategy from the ground up. This included narrowing the target market, sharpening positioning around a key product differentiator, designing a focused outbound motion, implementing KPI dashboards for visibility, and creating a more structured, repeatable sales process.

The Results

  • New MRR increased by 400% in 12 months

  • Sales cycle reduced from 5 months to 2 months

  • Rebuilt a high-performing sales engine

  • Created enough momentum to begin planning U.S. expansion

Ready to create similar results?

Let’s see if we’re a fit

Compliance Technology

ARR increased 80% in 12 months

“Most of our revenue came from referrals.”

A compliance technology company at ~$1.8M ARR had built a successful business, but growth was almost entirely dependent on the founder’s personal network and inbound referrals. The challenge wasn’t generating revenue — it was building a repeatable, scalable growth engine.

The Challenge

While the company was profitable and had happy customers, it lacked a systematic way to grow beyond the founder’s direct relationships. There was no structured channel strategy or commercial infrastructure to support consistent expansion.

The Approach

After analyzing the market, we identified partnerships as the highest-leverage growth opportunity. We designed a partner-led GTM strategy, developed partner-specific messaging and content, built outreach systems, and helped recruit the commercial resources needed to support the new channel.

The Results

  • ARR increased by 80% in 12 months

  • Established a scalable partnership channel

  • Created enough growth and confidence to hire a Head of Growth

Ready to create similar results?

Let’s see if we’re a fit

European SaaS

From Meetings to $1.5M+ ARR in North America

“We were getting meetings in the U.S. but not customers.”

A European SaaS company had entered the U.S. market and was generating meetings, but conversion remained very low. Activity wasn’t the problem — positioning was.

The Challenge

The company had product capability and was getting in front of prospects, but the messaging didn’t clearly communicate urgent value or a compelling ROI story. As a result, strong initial interest wasn’t turning into closed business.

The Approach

Through customer interviews, market analysis, and competitive research, we repositioned the company around a much more urgent business problem with a clearer ROI narrative. We then rebuilt outbound messaging, prospecting sequences, and sales outreach to align with the new positioning.

The Results

  • Generated more than 30 enterprise demo meetings in 6 months

  • Built sufficient traction to justify hiring a local U.S. team

  • Business now generates more than $1.5M ARR in North America

Ready to create similar results?

Let’s see if we’re a fit

HR Technology

70% Increase in Qualified Leads + Sales Cycle Cut in Half

“Growth relied almost entirely on word-of-mouth.”

An HR technology company at ~$1.5M ARR had hundreds of happy customers but very little marketing or sales infrastructure. Almost all growth came through referrals, with no structured content strategy, limited visibility into the customer journey, and minimal expansion efforts.

The Challenge

The company was leaving significant revenue on the table. Without intentional systems for lead generation, nurturing, or expansion, growth was unpredictable and heavily dependent on existing customer goodwill.

The Approach

We mapped the entire buying journey, developed content aligned to each stage of the funnel, strengthened inbound acquisition with lead magnets, and built a more intentional expansion motion to increase revenue from existing customers.

The Results

  • 70% increase in qualified leads

  • Sales cycle reduced from 11 months to 5 months

  • Largest customer signed at more than $100K ARR

  • Expansion revenue increased by 70%

Ready to create similar results?

Let’s see if we’re a fit