How to overcome 5 most common roadblocks breaking into new markets
Bella Goldberg Bella Goldberg

How to overcome 5 most common roadblocks breaking into new markets

In this article I propose ideas for overcoming the most common roadblocks to breaking into new markets by providing concrete examples from my decade-long practice of helping companies that seek growth. The point here is not to list tools and methodologies that can be relevant to address these challenges but rather to give real life examples of how they can be used to get unstuck and to thrive.

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Expanding to the US, the 10 mistakes to avoid
Bella Goldberg Bella Goldberg

Expanding to the US, the 10 mistakes to avoid

March 13, 2019 – Paris Conference – French Morning, in partnership with Kinesis Partners, McDermott Will & Emery and Axelia Partners, organized a conference on the essential steps for a successful U.S. expansion. The speakers, Julien Marzouk, Philippe Suhas and Jennifer Bock, detailed how to prevent common pitfalls and gave valuable tips to succeed. Among other topics, they addressed how to adopt an American approach of the market, how to choose the right legal entity, how to manage the cultural workplace differences, how to raise funds in the US, and how to manage the legal aspects of doing business in the US.

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