Bringing clarity

“We were facing significant challenges with customer acquisition costs, sales quality, and turnover within our inside sales team. The economics of the business were becoming increasingly difficult.

Julien helped us take a step back and identify practical ways to improve our close rates and overall sales effectiveness. Together, we implemented several important changes, including improving our pricing and packaging strategy, refining our sales scripts and best practices, and redesigning compensation to attract and retain higher-quality sales talent.

The impact on the business was significant. Our LTV-to-CAC ratio improved from the high 2s to the high 3s and, at times, exceeded 4.0, fundamentally improving the economics of the business. Beyond his knowledge and insight, what I appreciated most about working with Julien was his genuine, collaborative approach. He is thoughtful, pragmatic, and focused on helping teams execute meaningful change. I would absolutely recommend working with him.”

Luke Ford
CEO, My Computer Works